The catastrophic social media fail of the Science: It’s a girl thing video
unfortunately overshadowed the actual campaign.
Nevertheless, I began wondering if “Science: it’s a girl thing” makes much sense at all. There is research out that indicates that girls have some inhibitions taking up science depending on gender role stereotypes. However, there is also research out that provides more comprehensive reasons such as peer pressure, expectation and discourse in their schools and families, confidence, social class, cultural and ethnic background. Some research suggest that depending on other factors gender is not always the preeminent inhibiting factor.
How much sense does a campaign make, that feels very much like a drawn out advertisement for ‘coolness’? When the ‘cool factor’ is only one of a variety of much more significant inhibitors? Such as rethinking didactic of STEM at school level. How is maths, biology, physics and chemistry actually taught and what in the approach to teaching and the attitude of teachers creates inhibitions in taking up science related careers?
The campaign itself feels full of good intentions that were not thought through. It is hardly good practice to launch a campaign without having finished the website. Alas, these things happen. So I expected when exploring the campaign’s website to find the two most crucial parts: the Quiz and the alleged Dream Jobs. But both these links were empty. At least today the Quiz page tells you that the quiz will come by 1st September. I hope the aim of the quiz is to demonstrate to everyone interested in science that overcoming the threshold for involvement is actually not difficult. I hope the quiz will establish relevant links to day to day life and address confidence issues. And I sincerely hope that the quiz does not merely relate its questions to the cosmetics and fashion industries.
Meanwhile the actual campaign video’s on the sciencegirlthing YouTube Channel are definitely worthwhile to pass on to any pupil who might be interested.